About Ace of Scale

About the founder

Tanya is a seasoned marketing professional with 9 years of experience in the field. She holds a degree in Digital Business and a diploma in Advertising in Marketing Communications. Tanya has worked in top media agencies in Canada and has managed marketing campaigns for major brands, overseeing hundreds of thousands of dollars in marketing spend. Her passion for digital marketing and her dedication to helping businesses grow online led her to create Ace of Scale, where she can make a significant impact on small and medium businesses.

Ace of Scale consulting

Ace of Scale began as a vision of one woman who saw the potential to make a real difference for small and medium businesses. With extensive experience in top media agencies and a strong educational background in digital marketing, Tanya set out to create a consultancy that focuses on driving measurable results.

Having worked with major brands and large budgets, Tanya realized that her true passion lies in helping smaller companies achieve their full potential. She believes that by working closely with business owners and understanding their unique challenges, she can create tailored strategies that drive growth and success.

At Ace of Scale, Tanya combines her expertise in digital marketing with a personalized approach to help businesses get online, scale, and thrive in a competitive landscape. Her goal is to empower every client to reach new heights and achieve lasting success.

We believe in your success and that targeted digital marketing can help you achieve the best results for your business.

Why choose us?

Results-Driven Approach

Our focus is on achieving measurable results. We continuously monitor and optimize our strategies to ensure that your business sees consistent growth and improved performance.

We believe in your success and that targeted digital marketing can help you achieve the best results for your business.

Quality for value

Our goal is to provide exceptional quality at a fair price. We focus on delivering value for your investment by creating effective marketing strategies that drive real results.

Personable Service

We take the time to understand your unique needs and tailor our services to ensure you get the best results.

High standards

We maintain the highest standards in everything we do.

Case Studies

Client Overview

A boutique florist based in Southern Ontario, specializing in custom floral arrangements for delivery, events, and outdoor installations.

Challenge

A boutique florist based in Southern Ontario, specializing in custom floral arrangements for delivery, events, and outdoor installations.

Strategy & Execution

Ace of Scale led a full e-commerce website redesign focused on branding, functionality, and conversion.
Key components included:

• Designing a modern, mobile-friendly website to reflect the florist's artistry and professionalism.

• Structuring the site with clear categories and intuitive navigation for online ordering.

• Providing product photography support to elevate the visual experience.

• Implementing on-page SEO to boost organic visibility in local search results.

Results

• New site launched in under 6 weeks

• Online orders began immediately post-launch

• Website now serves as a sales tool, portfolio, and client touchpoint

• Ranks at the top of search results for relevant local queries, such as “florist in Rosedale”

• Increased inquiries for custom arrangements and event installations

Florist E-Commerce Website Redesign

Client Overview

A custom blinds company based in Ontario, offering personalized window treatments, including zebra blinds, roller shades, and motorized solutions for residential homes.

Challenge

The business was growing through referrals and organic inquiries but lacked a structured approach to digital lead generation. With no prior advertising infrastructure in place, the client needed a scalable system to consistently attract qualified leads and turn them into booked consultations.

Strategy & Execution

Ace of Scale built and managed a digital acquisition journey from the ground up, using a mix of Meta and Google Ads.

Key components included:

• Developing and managing Meta lead generation ads to capture interest from clients.

• Running Google Search ads to reach high-intent users actively searching for blinds and installation services

• Creating tailored ad creatives, including static and video formats, focused on pain points (heat, privacy, aesthetics)

• Optimizing landing pages to increase conversion rates

• Monitoring campaign performance weekly and adjusting audience, creative, and budget for maximum ROI

Results

• Over $230,000 in tracked revenue directly attributed to paid ads

• Generated through just $16,000 in ad spend (ROAS of ~14.4x)

• Built a consistent pipeline of quality leads for consultations and installations

• Client continues to receive inbound inquiries and quote requests from paid channels daily.

Paid Acquisition Strategy for a Custom Blinds Company

Contact us

Whether you have a request, a query, or want to work with us, use the form below to get in touch with our team.